Assignment 03 Brief: Digital Arts

MEDIA ART 1: MMA1113

Assignment 03 Brief: Digital Arts

This is an individual project. Students are required to combine the use of

expressive visuals and creative typographic to create TWO artworks based on

selected topic. Both artworks should carry two different themes

(treatment, “look and feel” and art concepts) but for the same target audience.

Please choose your potential target audience.

Submission Format:

Two 10 inch x 10 inch artwork mounted on foam-board.

CD-ROM (all your digital working files, research/ findings and two finals artwork)

A4 sketch

Your A4Sketch should contain:

- Project brief (Name, id, artwork title, artist statement, artwork treatment (on both artworks)

- Survey results on your potential target audience

- Any samples and reading materials related to your topic.

- Idea development (thumbnails & sketches)

+Any added segmentation is a bonus

Note:

You can always add physical experimental effects or objects

on printed artworks.

Evaluation Criteria:

Artist statement: 4%

Creative concepts and expression: 16%

Idea developments and sketches: 10%

Total: 30%