Assignment 02 Brief: Type Expression

MEDIA ART 1: MMA1113
Assignment 02 Brief: Type Expression

This is an individual project. Students are required to use creative typographic composition

to represent underlying meaning, expression and emotion based on selected topic.

Using the understanding of type expression to communicate your voice,

students are encourage to ‘play’ with typeface attributes in a creative manner.

Submission Format:

Size 10 inch x 10 inch artwork. You are encouraged to use various visual

and physical experimental methods to create your typographic artwork.

Working files are required for submission if your artwork is created digitally.

Your A4Sketch should contain:

- Project brief (Name, id, artwork title, artist statement, artwork treatment)

- Any typographic works, samples and reading materials related to your chosen topic etc.

- Idea development (thumbnails & sketches)

+Any added segmentation is a bonus

Blog presentation

-       All content in A4 sketches must be uploaded in blog

-       Please include related digital references and findings ie audio, video etc

-       Digitized FINAL artworks / photographs

Evaluation Criteria:

Artist statement: 5%

Understanding topic (Type Expression): 5%

Creative / Experimental visualization: 5%

Total: 15%

Submission: week 06